Business Opportunities with Ranbaxy: Core Competencies

Ranbaxy Pharmaceuticals Canada Inc. is a product-driven pharmaceutical company with diversified expertise and experience. While RPCI is relatively new to the Canadian market, it is not a new player on the global scene. As a wholly owned subsidiary of Ranbaxy Laboratories Limited, RPCI offers the distinct advantage of having global presence with experience in more than 100 international markets and a strategic manufacturing presence in seven countries around the world.


Our product development and manufacturing capabilities, teamed with our ability to market products in many global markets, makes RPCI an attractive business ally. A key part of our business strategy is to collaborate with partners with complementary skills - a “win-win" strategy that strengthens the position of our partners, as well as RPCI.


RPCI looks forward to enhanced growth and new business opportunities through collaboration and strategic alliances in the future.

API Development and Production

For those who want to manufacture their own product or brand without the time and costs associated with developing APIs (Active Pharmaceutical Ingredients), Ranbaxy can cater to their API requirements, thus facilitating an important step in the process. The key advantages of using Ranbaxy's vertically integrated system are:

	Ensuring continuity of supply;
	Ensuring consistent quality of product;
	Competitive costs;
	Resources to respond in a timely fashion to meet the demand.

Dosage Form Development and Manufacturing

Ranbaxy’s experience as a global manufacturer makes it aptly suited to take on the complex process of solid or liquid dosage form development. At Ranbaxy, we continually reverse engineer to improve upon our development process, enhancing the yield with a focus on cost efficiencies.

Contract Manufacturing

To expand your product line with minimum investment, Ranbaxy provides “turnkey” manufacturing services, including API and dosage form development, to allow you to focus on marketing and selling the product. This is an efficient way to increase your product line and profit margins, while taking advantage of Ranbaxy’s manufacturing expertise and experience.

Sales and Marketing

Ranbaxy has set itself apart in the global marketplace by the rapid growth of its product line, its willingness to emulate complex drug formulations, and its core competencies in anti-infectives, gastrointestinal, cardiovascular, and analgesics arenas. As many high-profit branded drugs are in the categories where Ranbaxy has proven expertise, we will have the commercial advantage to produce and market the affordably priced generics of these formulations as their patents expire.

RPCI also markets its services to other companies, as it performs all of the steps in the pharmaceutical process – from development and manufacturing, to distribution and sales. RPCI’s commitment to quickly expanding the breadth and depth of their product line will be a key factor of our success in the Canadian marketplace.

Marketing Strategies

Our Marketing Strategies are primarily focused on developing and establishing various methods for the promotion/distribution of a broad range of prescription medicines, as well as the OTC products for RPCI. Our Marketing people are dedicated to introducing and promoting RPCI products into the newly expanding market horizon.

Licensing

RPCI takes pride in our ability to craft creative and mutually beneficial licensing arrangements with our partners. By being open to both outward and inward licensing opportunities, RPCI fulfills needs in the marketplace that otherwise would go unmet.